EntertainmentGuest ColumnistInformation TechnologyStarting & Operating a Business
The truth is no one really comes to social media to always have you be salesy with them. You, as the business owner, may see it as being straightforward and ‘going for the kill’, but truly you have simply embodied the sleazy salesman character. Do not go for a sale initially. It is the […]...
Guest ColumnistInformation TechnologyStarting & Operating a Business
Social media listening simply involves following conversations on social media that are relevant to you, the business you run or your brand. To start with, you should have a list of keywords, terms or hashtags that are peculiar to your business and customers (potential or existing). What do they type when they are looking for […]...
ContractsCorporate GovernanceGuest ColumnistIntellectual PropertyStarting & Operating a Business
Question of the Week I’m John Udeze, an entrepreneur who runs FinSoft, a technology business in Port Harcourt. Six months ago, I came up with a FinTech business idea. Because the business would be best ran as an app, we contracted a professional app developer in Lagos to build the app for us. The app […]...
Ask Zainab
Dear Zainab, Good afternoon. I sincerely wish I can incorporate a business but I don’t have cash to do all that. How can Zainab help out? Thanks. Aspiring Entrepreneur Dear Aspiring Entrepreneur, Thank you for reaching out. I can understand your plight as many other entrepreneurs go through this same issue. The simple advice I […]...
Contracts
A $65million payout. That’s what the Winklevoss twins got from Facebook as compensation for Mark Zuckerberg “stealing” their idea. We don’t know if he actually stole the idea or not, but what we do know is there was NO NDA ( Non-disclosure agreement). If there was nothing to prove that there was […]...
Employment
You are delighted with the new programmer you are taking on. You send him his employment contract which indicates his pay, his working hours from Monday to Friday, and other benefits. Within a month you get a huge sponsorship deal that requires you to work overtime including the weekend. Your programmer points out that his […]...
Corporate GovernanceStarting & Operating a Business
Starting and running a business is hard. At the very beginning, one of the questions you have to ask yourself is: What kind of business am I running? It might seem insignificant at the time, especially when you are still quite taken with how awesome your idea is. However, choosing how your business is organized […]...
Ask Zainab
Dear Zainab, Thanks for all the answers you have been providing to business owners like me. I have been helped many times reading your answers. Keep up the good work! I have a little question of my own. I inherited a property from my Dad and I plan to rent it out. Someone has indicated […]...
ContractsCorporate Governance
A brilliant light bulb moment. You are absolutely sure your idea is the next billion dollar business. You do a little market research, throw some competitive research into the mix and you are ready to take over the world. You register your business, put up a website, look for a co-founder, recruit some amazing people, […]...
Ask Zainab
Hello Zainab, I currently run a Media Agency with my co-founder. We are looking to scale by representing various Content Creators, and platforms, that is while they create the shows, songs or content, we would be the one to handle the Business aspect of things We have been doing business on a month to month […]...
ContractsIntellectual Property
How many times have you requested for an NDA (Non disclosure agreement) to be signed and you get a reply assuring you to trust them? Because well, they support your hustle and would do nothing to jeopardize it . Promises of an assured future. Now let’s talk reality. A duly signed NDA is very vital […]...
Company LawCorporate GovernanceGuest Columnist
It’s always darkest before the dawn. But, sometimes it’s also darkest before a thunderstorm. So, you and your co-founder have been having rows of arguments. He’s too shady for your liking and you wish you listened to your boyfriend/girlfriend when he/she warned you against him. You’re desperate to bring an end to the relationship. But […]...
